So why do people blog anyhow?
Blogs are everywhere and continue to grow in popularity. They come in all shapes and sizes and reasons.
I guess that is just it. We blog because we want to see what others have to say. Not only that but we want our voice to be heard.
Blogs are a great way to get people connected to ideas, to spark interest in ideas and products.
When you create a business blog you are creating an opportunity for your customers to become connected to your company, and to your product.
This has great benefit for one really specific reason. Getting customers interested in you will create a give and take relationship in which customers will feel more involved and loyal to.