When someone comes onto your website, you only have a few short seconds to get the person interested in your website. Generally, what customers want to see when they come on to the landing page is that this is a site that will get them what they are looking for. If they came onto your site looking for camping tents and your website doesn’t immediately look like one that they can find camping supplies on, they’ll be gone looking for other sites that might have what they want.
The design of your website is what helps to keep these visitors on the site where they are able to then buy your products. One of the main ways to do this is to pay attention to the organization of your site. Customers should be able to easily find the products they are looking for. If your website is designed with a cluttered layout and categories that are not organized well, visitors to your website will see this and will get off your website quickly to avoid frustration. This not only increases your website’s bounce rate, something that Google views negatively, but it also makes it so that you’ve lost potential customers who will probably never come back.
When you are designing your website or paying to have one designed for you, it is extremely important for you to keep your customers in mind. You want your website to be one that customers can use intuitively and without difficulty. Designing a website with an attractive layout and a design that looks professional will help to increase sales and minimize bounce rates. In some cases, you can change your website design to improve your chances of doing well by either working on making changes or having a new website built for you.
It is often easier to start over with professional website design, rather than trying to force a poorly put together website to work for you. There are many great programs out there that will help you to get the best website that you can work with. Find a company that uses WooCommerce web design or something similar to help you build an attractive website that will not only look great to you, but will be one that keeps customers engaged and interested.